Fire Fade is a 2017 short film co-produced and co-written by and starring Swedish singer-songwriter Tove Lo.

The film coincides with the second "chapter" of Lo's second album, Lady Wood, which was released on 28 October 2016.

After the song "Imaginary Friend" starts playing, the butterfly escapes from the palm of her hands and she tries to catch it again by climbing on the walls.

Three handsome guys enter the room and the song "WTF Love Is" starts playing.

Lo faces the dark secrets of her past while she also has flashbacks to Fairy Dust.