In September 2014, Amazon released the second generation of the Fire HDX 8.9 model that has a faster processor and a more powerful graphics processing unit.

The exterior surface has angular, raised plastic edges with the power and volume buttons located on the backside.

[2] The sound system features Dolby Atmos speaker technology and the Wi-Fi version weighs 13.2 ounces (370 grams).

It features "Mayday", a button for free tech support available any time, "Silk", a cloud-accelerated browser, the Amazon Appstore for games and apps and Amazon.com services for media content purchases.

[5] Sascha Segan of PC Magazine mentioned: "Press the Mayday button, and within 15 seconds, a live Amazon operator appears in a video chat window on your screen to answer all of your Kindle Fire questions.

While advanced users may be turned off by the limited app selection, the display's gorgeous color accuracy may make the tablet a good buy for everyone else, especially Amazon Prime members.

[17] PC Magazine gave the Amazon Kindle Fire HDX 7" (Wi-Fi) edition 4 out of 5 and rated "Excellent" while following pros were noted: "Sharp screen.