Fire It Up is the twenty-second and final studio album by Joe Cocker, released on 6 November 2012 by Sony/Columbia in Europe.

It was recorded at Emblem Studios Calabasas, California and like Cocker's previous album, Hard Knocks, it was produced by Matt Serletic.

The album was released as a regular jewel case edition as well as a premium edition with additional DVD.

Premium edition DVD (Directed by Cole Walliser and filmed in Los Angeles, Sept 2012) Studios ‡ Sales+streaming figures based on certification alone.