The town, which is located in a green and rural zone, is also known as the balcony of the Atlantic, as it provides good views of the northern coast of the island.

The central square, which has a church and town hall, is called San Roque.

Important attractions are the different squares, and the Paseo de Gran Canaria, where a 30-meter-high (98 ft) waterfall, as well as relief models of the different islands have been laid out.

The highest point of Firgas is reached at 967 meters above sea level on the Pico de Osorio.

The average annual temperature is 17.8 °C, the hottest month being August at 21.8 °C and the coldest January at 14.4 °C.