The members of Firma call themselves Firmaši (Serbian Cyrillic: Фирмаши), the plural of the singular form Firmaš, and they generally support all clubs within the Vojvodina Novi Sad Sports Society.
In addition to the numerous groups, the Firma has also subgroups like: Bački Odred, G-3, Divizija, Freaks, Old Town Boys, Over Thirty, Pandora, Rajkersi, Red Firm, Sanatorijum, Sremski Front, UltraNS etc.
The local population were suppressed and many Serb and Jewish civilians were murdered (including women, children and the elderly), have perished in concentration camps or were expelled.
But many citizens of all nationalities – mostly Serbs, but also some anti-fascist local Hungarians, Slovaks and others – joined the resistance and fought together against the occupation, including many Vojvodina fans.
Especially bloody was the year 1942, when in a single sweep Hungarian Nazis killed over 4000 local Serbs, Jews and Roma.
[4] After the war the surviving Vojvodina fans have stayed true to their patriotic principles and attempted to re-establish the club.
But instead the new communist rulers decided to merge Vojvodina into a new club called Sloga Novi Sad.
The gathering were organized in the downtown of the Novi Sad from there the supporters walked to the stadium or drove to away games.
The fans traveled by buses, trains and cars to away games to Belgrade, Niš, Skoplje, Tuzla, Sarajevo, Mostar, Zagreb, Subotica and other cities but have never been in Croatian town Split (Hajduk).
In the following season Vojvodina achieved the largest attendance during a home match when they played in European Cup quarter-final against eventual champions Celtic Glasgow.
During the championship match against Dinamo Zagreb appeared for the first time the transparent Red Firm in front of 15,000 fans.
The final whistle sparked off a huge celebration inside the stadium as well as a massive celebratory pitch invasion.
[9] The support during this season was legendary with constant cheering, chanting, flags were used, and hats, scarves and shirts were made.
The return game was prepared excellently (smoke bombs, papers, roles were used), but poor result took Vojvodina out of competition.
The Vojvodina fans drove to Sarajevo, Banja Luka, Belgrade, Skopje, Split, Subotica, Podgorica (former Titograd), Zrenjanin and other cities.
But the deterioration of the politic situation in Yugoslavia, the following wars (1991–1995), the inflation and the UN sanctions have hit the state and his population hard.
[17][18] In the following season, Vojvodina started with the UEFA Europa League qualifiers against Liechtenstein representatives FC Vaduz.
The first leg was played in Vaduz and UEFA Commissioner made a condemning report after the match with allegations that Vojvodina supporters, most precisely the Firma, were wearing Nazi-style clothing, that someone chanted the name of Italian fascist dictator Mussolini to confuse a FC Vaduz player with Italian origin and the displaying of a transparent with the abbreviation RFNS.
Especially if one takes under consideration that during the World War II many Vojvodina players, club officials and fans died in battles against Nazism or were murdered (see early years and the background of the Firma).
The Firmaši expressed often their love for their city, club and Serbia with many creative activities and humanitarian actions.
[22][23][24] They also have anti-fascist tendencies, because during the World War II many Vojvodina players, club officials and fans died in battles against fascism or were murdered by Nazis soldiers, especially during the Novi Sad massacre.
The Firma are in a brotherhood with the organized fan group of Borac Banja Luka from Bosnia and Herzegovina, the Lešinari.
Their often mentioned slogan is: "i u bolu i u radosti braća do iznemoglosti", which roughly translates to "and in pain and in joy brothers to exhaustion."
In 1924, the club founders named the stadium after Karađorđe, the leader of the First Serbian uprising against the Ottoman occupation.
Many of the younger generations from Novi Sad and its surrounding settlements accepted Vojvodina as their club and became to loyal followers.
However, they always protected the name and honour of FK Vojvodina, Novi Sad and Serbia, putting themselves against all who were not doing enough for the club.