Reiner gained support from the American Cancer Society, American Heart Association, and the Lung Cancer Association, all three organizations wanting to reduce the usage of tobacco, to help put Proposition 10 on the California general election ballot in 1998.
This proposition was pushed through because of the growing effort to create a better education and child care for children ages 0 to 3 years.
In March 2000 California voters were asked to repeal but there was a seventy percent opposition which reflected a strong anti-tobacco bias and support of early childhood education.
These programs included a statewide commission that would provide information to families and the rest of the public about and a plan to establish better quality child care throughout the state of California.
A statewide campaign was also set up to emphasize the importance of providing excellent child care and education environment for early childhood development.
The main services provided to the families of California include education to inform parents about the importance of a nurturing environment starting from a young age.
There are services to that provide education and training about how to avoid using tobacco products, alcoholic beverages and other harmful drugs during pregnancy.
These services are not restricted by income, residency, race, or other common deciding factors, but are available to anyone who has children from the pre-natal stage to the age of five.