There was also a series of plastic microphone-like products, largely with sounds and graphics licensed from Disney, including Nickelodeon, DreamWorks, and Marvel properties.

More recently, to maximize the ukulele fad, a series of Disney-graphic instruments (albeit marketed as "mini guitars") was released, such as the AV285 Avengers uke.

In 2011, the First Act website claimed endorsements from 136 guitar players, including Brad Whitford (Aerosmith), Rusty Anderson (Paul McCartney), Matt Pike (High on Fire), Lyn-Z (Mindless Self Indulgence), Brent Hinds and Bill Kelliher (Mastodon), Nick Zinner (Yeah Yeah Yeahs), Al Berry (Avril Lavigne), Nick McCarthy (Franz Ferdinand), Lee Malia (Bring Me the Horizon), Dave Knudson (Minus the Bear), Anders Björler (At The Gates), Adam Gardner (Guster), Tim McTague and James Smith (Underoath), and Serj Tankian (System of a Down).

[11] In 2007, First Act introduced a Paul Westerberg signature guitar called the PW58,[12] featuring a plaid pickguard and a custom body shape designed in the Studio for Artists facility.

First Act partnered with automaker Volkswagen for a 2006 promotional campaign to distribute "GarageMaster" guitars with selected vehicle models through the end of the year.

Accompanying advertisements featured guitarists Slash, John Mayer, and Nigel Tufnel of Spinal Tap playing First Act guitars through the sound systems of Volkswagens.

Peripherals included a functional electric guitar with controller buttons, a microphone, and a motion sensor system to simulate drums.

In October 2012, First Act launched a line of consumer electronics including charging, music, and audio interfaces for iPods, iPads, and iPhones, under the name BlueFlame Technologies.

The company received criticism from music educators who claimed that First Act band instruments, targeted at beginning students, were of low quality, often irreparable, and that replacement parts were difficult to acquire.