), a limited liability company, was founded in 1911 to be the commercial arm of the Fishermen's Protective Union (FPU).
As part of the greater movement by Coaker to organize the fishermen along the coast by the formation of the FPU, it was necessary to establish a trading company to combat the credit or truck system existing at that time.
[1] In eight years with 4,421 shareholders and over 40 stores, the annual trade of fish and supplies was in excess of $3 million.
[1] Upon the building of a new settlement called Port Union complete with wharves and housing facilities the headquarters were moved there in 1918.
Although the company was the third largest exporter of salt cod from Newfoundland, it had limited capital to respond to changes in the industry.