[2] Fitger's, as it is now known, has undergone adaptive reuse as an indoor mall with shops, restaurants, nightclubs, a hotel, and a museum on the brewery's history.

The brewery was very successful from the beginning and sold beer as far west as Aitkin, Minnesota, and as far east as Thunder Bay, Ontario.

It was agreed that the other half would be purchased by Percy Anneke, a native of Milwaukee and auditor and sales rep for the Joseph Schlitz Brewing Company.

Fitger and Anneke had set out a strategy several years earlier in order to keep the brewery open during Prohibition, which they only expected to last a short time.

The also company produced five-cent candy bars such as The King Bee Nougat, the Flapper, the Spark Plug, the Nut Goodie, and the Skookum.

Their experimenting lead them to the production of champagne-like beverages such as Extra Dry and Silver Spray, both of which were immediate successes through mass amounts of advertising.

Many popular boxers visited the gym, including German boxing legend Max Schmeling during his first tour of the U.S. in 1928, making the facility well known.

From 1933 to 1936, Fitger's experienced tremendous growth and record sales, which are attributed due to the company's continual creation of new products and innovative marketing tactics.

Fitger's was unable to afford the equipment, and on September 30, 1972, it closed its doors, ending 115 years of brewing on the shores of Lake Superior.

[6] The Fitger's complex was eventually purchased by a group of prominent Duluth business owners, and reopened in December 1984.

Most are utilitarian in design, but four buildings facing Superior Street exhibit the Richardsonian Romanesque style popular in the last two decades of the 19th century.

They are characterized by their massive scale, semicircular arches, and uncoursed basalt masonry with a rusticated texture and subtle polychrome.

[8][9] The brewery complex was listed on the National Register of Historic Places in 1984 as the Fitger Brewing Company for its local significance in the themes of architecture, commerce, and industry.