It was created by a small group led by Michael S. Martin, who was then the representative for Labrador South in the provincial legislature.

[citation needed] Martin et al. also created it as an act of political mischief aimed at Premier Joey Smallwood and his Liberal government's perceived indifference to Labrador.

In the left of the white field is a stylized representation of a sprig of the black spruce, the most common tree in Labrador and the province.

The flags were sent out to the communities for display on March 31, 1974, the anniversary of Newfoundland joining confederation (the time was one second before midnight so as not to be on April 1).

On April 1, the three flags intended for MHAs were presented to them in a public ceremony at the Confederation Building, which houses the Provincial Legislature, in St.