[citation needed] An image of the great bustard (Otis tarda) stands at the centre of the flag.

[2] On the flag, the male great bustard is depicted in gold on a solid green circle to represent the open grassland.

The six portions also represent the six surrounding counties of Gloucestershire, Oxfordshire, Berkshire, Hampshire, Dorset and Somerset.

[6] June 2011 saw the Wiltshire Flag flown for one week above the Department of Communications government building in London.

This was highly and positively publicised by Matthew Smith on BBC Wiltshire radio breakfast show.

Fear's design was never offered to the county's officials for their review and approval, but the campaign aimed for the flag's popular adoption by local people and emphasised its free, public and uncopyrighted status.