The main sponsor of the site, Flamingo Land, is off the A169 road between Malton and Pickering.

[3][4][5] The first match to be played at the stadium was a friendly on 15 July 2017 versus a Sheffield United XI.

After revaluation during the pre season of 2022-23 the ground capacity was further increased to 3,252, enough to satisfy National North stadium regulations.

Further stadium developments are planned for the summer of 2023, including a covered stand, improved welfare facilities and seating in the away supporters, "swimming pool end".

Also planned is a part fan funded Fanzone around the back of the Shed End stand.