[1] The prize encompasses any two- or three-dimensional artwork submissions that follow an annual thematic concept and includes a monetary gift and significant exposure for the artists and their works.
The Fleurieu Art Prize has grown in prestige and cultural value over the years since its founding, bringing significant financial value to the local McLaren Vale area and South Australia as a whole.
[12] The Fleurieu Art Prize garners widespread attention from aspiring Australian visual artists, generating traffic towards the exhibitions and community-run festivals held in the McLaren Vale region.
Similarly, official pamphlets, brochures, flyers and newsletters associated with the Prize promote small and major businesses, creating more income for the local economy.
[16] Albert's piece consists of hundreds of small sculptures made from playing cards and "kitsch souvenirs"[17] embellished with deliberate images and symbols of Aboriginal culture.
[18] Celebrating the 20th Anniversary of the Fleurieu Biennale Art Prize, James Tylor and Laura Willis won a $25,000 (AUD) award for their collaborative work Hidden Landscapes: Kangaroo Island.
[22] However, due to COVID-19 complications regarding restrictions on the number of people able to enter the gallery at a time, the significant financial strain on artists, and local supporting businesses, the Fleurieu Biennale organisation decided to cancel the 2020 and 2022 Prizes.