Flexcar

In January 2000, the Flexcar service was launched to 100 members served by four cars in the Capitol Hill neighborhood of Seattle.

an initiative to convince Downtown Seattle employers to join their program as business members rather than maintaining their own fleet vehicles.

Other market segments included placing vehicles at transit stations to provide "last mile" connectivity between transit and suburban office locations and providing subsidized vehicle access as part of low-income "jobs access" programs.

These changes replaced their flat fee for a variable pricing plan, which calculated cost on peak and non-peak hours with mileage limited to 150 miles per day.

Members with flexible schedules can now save money by reserving the car during its 'off-peak' time, in this case, on the weekend.