Flight from Rebirth

Flight from Rebirth is a science fiction novel by British writer J. T. McIntosh, published in July 1971 by Avon Books.

It is just like immortality, but the rejuvenation process causes the human brain to be "restarted"–effectively losing all its former memories so the recipient starts life anew, like a blank slate.

The world has reached a stage where there is very little privacy, and the rigors of modern society invade just about every corner of life.

The main character, Benny Rice, struggles to maintain a low profile, even going so far as to quit and change jobs when offered a promotion; his personal history mysteriously dates back to a series of dead ends.

The "Trust" is a foundation that encourages the successful, the accomplished, and the intelligent—basically the cream of the crop—to undergo the rejuvenation process.