[1][2] The label is known for the signing of popular nu metal bands such as Limp Bizkit, Dope and Cold.

Schur left his family's import-export business to start the label, and initially received US$2 million in financial capital.

[11] Thanks to its success, Schur was able to cut Flip a number of distribution deals with other major labels for its acts, including Epic (Dope) and A&M (Big Hate) between 1997 and 1998.

[4] Limp Bizkit's frontman, Fred Durst, was also responsible for signing Cold (with A&M) and Staind (with Elektra) to Flip in 1997 and 1998, respectively.

[14] Subsequently, he left his position as head of Flip Records, but continued to retain ownership of the label and worked with their acts.