It notes:[7] Though the author himself may have intended this as a rejection of the idea that rationality (in the standard sense) has some special claim to superiority as a basis for making decisions, what he may really have discovered are the potential benefits of strategic commitment to randomization.
In this way, flipism removes the mental block related to the act of decision-making, and the post-decision preferences can be revealed before the decision is actually made.
The concept of bounded rationality posits that people employ cognitive parsimony, gathering only what they expect to be sufficient information to arrive at a satisficing (or "good enough") solution.
Flipism is therefore a rational strategy to employ when the cost of information is very high relative to its expected value, and using it is an example of motivated tactical thinking.
[9] There are those who view the resort to flipism to be a disavowal of responsibility for making personal and societal decisions based upon rationality.
[6][citation needed] In game theory, negotiations, nuclear deterrence, diplomacy and other conflict theories—rationality, realpolitik or realism can themselves limit strategies and results.
They can limit the ability of a player to make demands or get its own way through bluffing, bullying, instilling fear, causing apprehension, or psychologically manipulation or sending a heeded warning — and therefore can increase the likelihood that an opposing party may engage in objectionable or unwelcome behavior.
"[7] Thus irrationality (real or perceived) can be an important countervailing tool or strategy, particularly as a deterrent and if it engenders hesitation, fear, negotiation and resolution, or change of course.
[10] However, alternate strategies such as honesty, building a climate of trust, respect, using intermediaries, mediation or other forms of conflict resolution, sanctions, patience, process, data and reasoning might still be available, as might strategies like so-called win-win bargaining (also called "interest-based" bargaining) – which tries to reach an accord based on interests, not necessarily on positions, power, rights or distribution.