Also, if no foul is called on either player, by falling to the floor, the flopper cannot provide further defense, making it easier for the offense to score.
The NBA ruled in 1997 that the personal foul of charging would not be called once the ball carrier was within 4 feet (1.22 meters) of the basket.
[4] On May 28, 2008, the NBA announced that it would impose fines on players who show a clear case of flopping and suspensions for repeat offenders.
"[6] (redactions in original)On November 28, 2009, Wallace, by this time with the Boston Celtics, again made sports news wires when he claimed that Hedo Türkoğlu, then with the Toronto Raptors, duped the officials into giving Wallace his fifth technical of the season by flopping:[8] They've got to know that he's a damn flopper.
I'm glad I don't have too much of it left.Commissioner David Stern complained about flopping as offensive against the game's officials, but the league has been unable to find a way to punish it or prevent it.
"[14] However, in a matchup against the Orlando Magic on March 3, 2009, O'Neal flopped against center Dwight Howard.
"[16] Shortly before the Indiana Pacers were to take on the Miami Heat in the 2012 Eastern Conference semifinals, Pacers head coach Frank Vogel criticized his opponents for alleged flopping: They are the biggest flopping team in the NBA.
It'll be very interesting [to see] how the referees officiate the series and how much flopping they reward... Every drive to the basket, they have guys not making a play on the ball, but sliding in front of drivers.
On November 21, 2012, Brooklyn Nets forward Reggie Evans became the first NBA player to be fined for flopping.
After having been warned for a previous offense, the NBA league office identified an instance of flopping on Evans in the Nets' loss to the Los Angeles Lakers on November 20, 2012.
[20] The rate of violations slowed as the season progressed, an indication that players realized the rule was being enforced.
[22] On May 29, 2013 before Game 4 of the Eastern Conference Finals against Indiana Pacers, James again denied that he is a flopper, but said that he recognizes flopping as an effective strategy.
[23] As of June 14, 2013, eight players had been fined for flopping during the playoffs: Pacers' Jeff Pendergraph, Thunder's Derek Fisher, Knicks' J. R. Smith, Grizzlies' Tony Allen, Heat's LeBron James and Chris Bosh, Pacers' David West and Lance Stephenson.
"[25] On June 7, 2013, Dallas Mavericks owner Mark Cuban announced that he is funding a study on flopping.
One of Cuban's companies, Radical Hoops Ltd., has provided $100,000 to have biomechanics experts from Southern Methodist University launch an 18-month study into the forces involved in collisions during basketball plays.
The goal is to investigate the possibility of using video or motion capture techniques to distinguish between legitimate collision and flop.
[26][27] The Mavericks' Dirk Nowitzki did not believe that flops were a problem if a player was pushed and tried "sell it a little" to get a favorable call from referees.