It is named after the Uruguayan writer and politician Florencio Sánchez and is home to more than 3,700 people.

Route 102 connects it with the city of Rosario, in the south, while the Route 2 leads to Mercedes and Fray Bentos, the capital cities of Soriano and Río Negro, respectively.

[1][2] On 2 October 1929, this populated centre was given the status of "Pueblo" by the Act of Ley Nº 8.482.

Until then it had been the head of the judicial section "Puntas de San Juan".

Its status was elevated to "Villa" (town) by the Act of Ley Nº 15.540 on 3 May 1984,[3] and finally to "Ciudad" (city) by the Act of Ley Nº 16.725 on 24 November 1995.