[3][4] The Dutch Horticultural Council selected a number of candidates starting in June 2004 for the organization of the Floriade 2012.

[5] The official candidates were: The municipalities of Rotterdam and Arnhem had in earlier decided to withdraw the candidacy because the financial risks were deemed too high.

In Drechtsteden, the concerns of high costs, environmental impact and disruption of Sunday rest were reasons against hosting the festival.

The board of the Dutch Horticultural Council announced on December 8, 2004, that the plan of the only remaining candidate, Venlo, met the criteria.

The official preview event, named "Floriade Invites", hosted 22,000 visitors on June 20, 2010.

[12][13] A 1,100 meter (1200 yard) long cable car system running through the park opened on April 16, 2011.

[14] During the closing ceremony on October 7, 2012, CEO Paul Beck announced a total 2,046,684 guests were welcomed.