Florida (Spanish pronunciation: [floˈɾiða]) is a town and municipality located in the Department of Valle del Cauca, Colombia.

[citation needed] Local rivers are the Fraile, Parraga, and Desbaratado.

The main road is la Calle Novena ("Ninth Street").

La Hoya, a pool of water formed by a section of the Fraile River, attracts tourists.

[2] In 2008 FARC requested this municipality together with Pradera as free areas for them to negotiate to exchange 44 hostages they held for guerilla fighters imprisoned by the Colombian government.