They were connected to Japan's counterculture movement and noted for their mixture of early heavy metal with psychedelic and progressive rock.

They received wide acclaim from critics but failed to achieve commercial success and separated in 1973 to pursue individual careers.

[3] The band was initially started as a side-project by Yuya Uchida when he returned to Japan after visiting his friend John Lennon in England in the mid-1960s, where he was introduced to various upcoming artists such as Cream and Jimi Hendrix.

[5] They returned to Japan in March 1972 for a show at the Tokyo Metropolitan Gymnasium, and in 1973 were billed to perform with the Rolling Stones throughout their Japanese tour; however, all concerts were canceled when Mick Jagger's visa was rejected due to a drug conviction.

Having quit the guitar in 1990,[7] Hideki Ishima continued his studies of the sitar, which he began around 1968, under Indian classical musician Manilal Nag and his Japanese apprentice in 1998.

[7] On November 25, 2007, Flower Travellin' Band officially reunited and formally recruited keyboardist Nobuhiko Shinohara, with whom they had previously worked.

[8] Ishima also said that even though Kobayashi and Wada had not played in years, they were eager and pushed him into doing it, helped by the fact that his new instrument made the old material interesting.