Fontana sprawls around the intersection of Pariske Komune, Narodnih heroja and Otona Župančiča streets, in the north-central section of the municipality.

Devised by engineer Branko Žeželj [sr], it incorporated construction with the prefabricated modular elements made of reinforced concrete.

[9][10] In March 2008, city government announced complete reconstruction of Block 1, including the old shopping complex "Fontana", which at the time of construction was unofficial center of Novi Beograd.

Reconstruction should be finished by the end of 2008, and it should include building of a public underground garage, renovation of the children playgrounds, green areas, fountain and ground level of "Fontana" center.

As for the "Fontana" center itself, it will be reconstructed under the supervision of the Institute for the protection of cultural monuments, because complex is considered to be a representative of the modern Serbian architecture.

[13] Apart from being a residential area, some commercial and educational facilities are located nearby, the most prominent being a multifunctional shopping and cultural center "Fontana" by architect Uroš Martinović (1918-2004).

[16] One of the tallest buildings in Belgrade, the Western City Gate, is located within the local community, southwest of the Fontana itself, at the corner of the Narodnih Heroja Street and the Boulevard of Arsenije Čarnojević.