The Award supports Action Against Hunger, a humanitarian aid organisation specialising in saving the lives of malnourished children in the world's poorest countries, and has also supported the Great Ormond Street Hospital Children's Charity.
[1] The format of the award emphasises a variety of applications of food photography, including portraiture, editorial, advertising and personal blogging.
The award's judging panel has comprised notable figures from the photographic and food industries, including Blur bassist Alex James, television presenter and Observer food critic Jay Rayner, chef James Martin as well as restaurateurs Tom Aikens, Antonio Carluccio, Bill Granger and Prue Leith.
[7] Individual category winners receive a trophy, camera equipment and other sponsor-related items.
Short-listed entrants have their work displayed at The Mall Galleries prior to the award ceremony, in London, England.