Foodista already has several hundred thousand entries, and is coordinating with bloggers (they have an embeddable widget for blogs) and culinary school students to expand their content further.

In addition to written content, the site allows uploading of photos, and also automatically draws in freely licensed images from Flickr.

Founded by Barnaby Dorfman, Sheri Wetherell, and Colin Saunders in February 2008, Foodista's personnel primarily come from an Internet enterprise background; several have worked for Amazon previously.

The business model is first and foremost reliant on advertising, but Foodista hopes to incorporate coupons and other promotions from food companies in the future.

Despite heavy competition from a wide array of more popular culinary websites, the founders assert that the audience for gastronomic information online has yet to be exhausted.