[6] Published eight times per year, Forbes features articles on finance, industry, investing, and marketing topics.

Bruce Forbes took over after his father's death, and his strengths lay in streamlining operations and developing marketing.

[19] CEO Mike Federle says that Forbes is built on an audience and business scale with 150 million consumers.

Sale documents prepared by Deutsche Bank revealed that the publisher's 2012 earnings before interest, taxes, depreciation, and amortization was US$15 million.

[3][4][18] In 2017, Isaac Stone Fish, a senior fellow of the Asia Society, wrote in The Washington Post that "Since that purchase, there have been several instances of editorial meddling on stories involving China that raise questions about Forbes magazine's commitment to editorial independence.

[27] In February 2022, it was announced that Cryptocurrency exchange Binance would acquire a $200 million stake in Forbes as a result of the SPAC flotation.

[31] In May 2023, it was announced that billionaire Austin Russell, founder of Luminar Technologies, agreed to acquire an 82 percent stake in a deal valuing the company at $800 million.

[32] His majority ownership was to include the remaining portion of the company owned by the Forbes family which was not previously sold to Integrated Whale Media.

The site uncovered Stephen Glass's journalistic fraud in The New Republic in 1998, an article that drew attention to internet journalism.

[45] At the peak of media coverage of alleged Toyota sudden unintended acceleration in 2010, it exposed the California "runaway Prius" as a hoax, as well as running five other articles by Michael Fumento challenging the entire media premise of Toyota's cars gone bad.

[49] The contributor system has been criticized for enabling "pay-to-play journalism" and the repackaging of public relations material as news.

[50] Forbes currently allows advertisers to publish blog posts on its website alongside regular editorial content through a program called BrandVoice, which accounts for more than 10 percent of its digital revenue.

[51] In July 2018 Forbes deleted an article by a contributor who argued that libraries should be closed, and Amazon should open bookstores in their place.

[53] Similarly, Harvard University's Nieman Lab deemed Forbes "a platform for scams, grift, and bad journalism" as of 2022.

[55] Forbes argued that this is done because customers using ad blocking software do not contribute to the site's revenue.

[57] In November 2019, Forbes launched a streaming platform Forbes8, highlighting notable entrepreneurs and sharing business tips.

[58][59][60] In 2020, the network announced the release of several documentary series including Forbes Rap Mentors, Driven Against the Odds, Indie Nation and Titans on the Rocks.