The television advertisements featured the silver model driven by Dennis Hopper due to his appearance in the film Easy Rider.

Cougar was built on the Ford Mondeo sedan platform providing it with a good ride and compared to other coupes along with "reasonably generous" interior room.

[6] Available at an extra cost, and not included in the "X-Pack" were heated windscreen, electric tilt, slide sunroof, and metallic paint.

[6] The standard safety kit includes driver, passenger, and side airbags, plus anti-lock brakes and seat belts that reduce chest injuries.

The Cougar included an engine immobilizer, remote control central and double locking systems, and an alarm.