In contrast to its Chevrolet Corvair and (Plymouth) Valiant competitors, the Falcon was developed as a scaled-down version of the full-size Ford Galaxie sedan.
[2] Historically, the "Big Three" auto manufacturers (GM, Ford, and Chrysler), focused purely on the larger and more profitable vehicles in the US and Canadian markets.
At the same time, research showed many buyers would prefer to buy US or Canadian if the domestic manufacturers offered a smaller car with lower cost of ownership.
The project which became the Falcon was started and sponsored by Ford General Manager Robert S. McNamara, who commissioned a team to create what by American standards of the time would be a small car, but elsewhere in the world considered a mid-size.
Engineer Harley Copp employed a unibody atop a standard suspension and sourced parts from Ford's existing bin to keep the price low, while providing room for six passengers in reasonable comfort.
The 1960 Falcon was powered by a small, lightweight 95-hp (70 kW), 144 CID (2.4 L) Mileage Maker straight-six with a single-barrel carburetor.
Besides the infamous tale of the Edsel, DeSoto, and Packard nameplates all disappeared from the marketplace, while the Nash and Hudson companies were merged to become American Motors Corporation and Studebaker survived until 1967.
Produced for the 1960 model year only, the Frontenac was essentially a rebadged 1960 Falcon with its own unique grille, tail lights, and external trim, including red maple-leaf insignia.
The Ford Falcon brochure featured Charlie Brown and Lucy Van Pelt from the Peanuts comic strip, who remained until 1965.
[7][8] The television marketing of the model line featured the first animated appearances of the characters from Charles Schulz's acclaimed comic strip, Peanuts, with announcer contribution from Paul Frees.
The bucket-seat "Futura" model was offered with a slightly upgraded interior, factory-installed safety belts, different side trim (spears), and different emblems.
Halfway through the model year, Ford changed the roof line at the back window to more of a Thunderbird design and offered a four-speed transmission for the first time.
Many (if not most) of the interior, chassis, suspension, and drivetrain components were derived from those used on the 1963½ Ford Falcon Sprint and/or Fairlane models.
[15] For the 1964 year, Ford added a Sprint Package, which gave the Falcon the Fairlane's 260 V8, a stiffer suspension, and a louder exhaust.
[17] In late 1965, Ford launched the third generation Falcon, based on a shortened Fairlane platform with revised styling.
At the top of the line was the highly trimmed Futura Sports Coupe, which featured chrome side window frames, giving this two-door sedan the look of a hardtop.
[21] The two-door hardtop and convertible were dropped, while the station wagon and Ranchero were moved to a larger platform shared with the contemporary Fairlane.
[23] 1968 and 1969 Falcons got new side marker lights or reflectors, front outboard shoulder belts, and headrests for cars built after January 1, 1969.
Continuing sales declines and the inability of the car to meet forthcoming safety standards resulted in a short run of 1970 models identical to the 1969 version being built through the end of December, 1969; none of the 1970-model Falcons used a locking steering column that would be standard on all other 1970 Ford products (except Mavericks built before September 1969).
To comply with federal safety regulations, the Falcon was now fitted with a locking steering column and 3-point outboard seatbelts.