It was a technological showcase that included solar panel-powered headlights, an integrated child seat, a baby cam with a monitor mounted on the dash, inflatable rear safety belts, and an interior quieted by ground rubber taken from Nike athletic shoe outsoles.

It featured an advanced diesel-electric hybrid engine with new-generation lithium ion batteries that could help deliver up to 65 miles per US gallon (3.6 L/100 km; 78 mpg‑imp) of diesel fuel, and could accelerate the vehicle from 0 to 60 mph (97 km/h) in 7 seconds.

Reflex's energy was stored in a new-generation lithium-ion battery pack, using the same technology found in cell phones.

The Ford-patented battery-charging lighting system improved fuel economy by using the sun's power to charge the on-board batteries, while capturing and reusing the daylight at night.

Reflex was set off with Ford's three-bar grille – made of high-strength anodized extruded aluminum, which was hand polished to a matte finish.