On May 17, 2022, SM Entertainment announced Girls' Generation would be returning for their fifteenth anniversary with a new album in August, ending their five year hiatus.

[1] On July 4, member Sooyoung teased on tvN's Take Care of Me This Week that the group would be releasing their seventh studio album.

[2] On July 25, SM Entertainment announced they would be releasing their seventh studio album titled Forever 1 on August 8.

[8] The remix EP by Matisse & Sadko, Aiobahn, and Mar Vista, titled iScreaM Vol.

It was described as dance-pop song with "energetic melody", "exciting festival-like atmosphere", and "refreshing vibe for the summer" with lyrics about "eternal love for precious people who give strength anytime and anywhere" that "alternate between a playful love song and a celebration of the group's longstanding relationship with each other" and contains the meaning of "let's be forever".

[12] The music video directed by Shin Hee-won was released alongside the song by SM Entertainment on August 5, 2022.

[13][8] The music video portrays the members "living the high life such as flying on private jets, riding in limousines, being bombarded by paparazzi, DJing at clubs" with scenes that switches between their high life and them "performing together in tightly choreographed scenes on a cruise ship and a colorful parade float".

[33] In New Zealand, the song debuted at number 17 on the RMNZ Hot Singles in the chart issue dated August 15, 2022.