[1][2] It publishes around 150 titles a year[3] under five different imprints: JPV, Mál og menning, Vaka-Helgafell [is], Iðunn [is], and Ókeibækur.
[1] The company was created in 2007 when Mál og menning bought the publishing arm of Edda [is] and merged with JPV.
[6] In 2017, it had a 50% share of the general publishing market in Iceland,[7] and was four times larger than the second largest, Bjartur-Veröld.
[7] Annual net profits are around 50 million ISK (410,000 USD in 2016).
[1] In 2020, the Swedish audiobook service Storytel bought 70% of the company.