The name means "the mightiest"[1] and was a multi-event challenge at the end of which the winner is crowned as the "Strongest Man on Earth".

It was set up to bring together the strongest competitors on the planet independent of the organisations to which they were signed, and also as a tribute to the nineteenth-century Canadian strongman Louis Cyr, which gave it many similarities to Le Defi Mark Ten International which last took place in Canada in the early 1990s.

[1] Despite a successful edition in 2009, a reported lack of a major sponsor for 2010 resulted in the competition being suspended, no future contests have been announced.

The concept was to link with the tradition of strongman and to honor the memory and deeds of the great Louis Cyr.

Mayor Carl Dubé welcomed the athletes to Notre Dame du Rosaire in June 2008 and thousands of spectators flocked to see many of the world's top strongmen perform, including Zydrunas Savickas, Derek Poundstone, Andrus Murumets, Travis Ortmayer and Mikhail Koklyaev.

So popular was it that a three-year deal with the Regional Community of Montmagny, Quebec was soon struck with the newly formed Fortissimus World Strength board.

With the final event left, the Natural Stones of Strength, Zydrunas Savickas was 5 points clear of Poundstone.

[3] Paul Ohl involved the local community, including the regional press, to increase the presence of the event.

The 2009 competition saw Marcel Catellier, the chief commissioner of the Regional Community of Montmagny, as chairman of the board, in charge of the general administration of the new corporation and Paul Ohl as president of the event.

"[2] However, the door was held open for 2011 with the statement continuing: "“The Board, however, does not abandon the idea of holding a third edition in 2011.".

The winner's trophy is a bronze statuette of Louis Cyr hoisting the huge 273 ¼ lbs dumbbell that brought him fame on the evening of 19 January 1892 at London's Royal Aquarium.