Production was handled by Brown himself and several record producers, including the Underdogs, Polow da Don, Brian Kennedy, the Runners, the Messengers, H-Money, Danja, and Benny Benassi.

The album also features several guest appearances, including Big Sean, Wiz Khalifa, Nas, Sevyn Streeter, and Kevin McCall.

The album also debuted at number one in the UK, the Netherlands, and New Zealand, while fellow top ten positions were attained on charts in Switzerland, Scotland, Japan, Ireland, France, Canada and Australia.

[2] Later in September 2011, producer David Banner explained that the idea of the album was to create mostly material that reflected a more club-oriented style that would "change the way people look at R&B".

[5] In addition to recording, it was revealed in January 2012 that Brown was in the studio working on the album with Asher Roth, Nas, Wiz Khalifa, will.i.am, and Kid Sister.

[6][7] In an interview with MTV News, producer Harvey Mason, Jr., half of production duo the Underdogs, who co-produced "Turn Up the Music", spoke more about the album, saying "The Fortune record is F.A.M.E to the next level.

[8] Producer Damon Thomas, the other half of the duo, added "The only way I can describe Chris and what he's doin' with this record that he's making is that he's this generation's Michael [Jackson]".

The album continues alternating R&B songs like "2012", "Sweet Love" and "Strip", with pop tracks like "Stuck on Stupid", "4 Years Old" and "Party Hard".

[16][19] The character that Brown portrays for the majority of the album is a narcissistic one, that brags about his own favorite qualities of himself, as well as his lifestyle, emphasizing how these things ensure him the attraction of women.

[16][19] Romantic adventures are spoke by Brown throughout the album on tracks like "Free Run" and "Stuck on Stupid", where he sets aside his braggadocio, to open up about his love for another.

[21] As well as explicit sex, vanity and genuine love, the lyrical content of Fortune also focuses on clubbing,[18] main theme of songs like "Turn Up the Music", "Trumpet Lights" and "Till I Die".

Online compared Brown's look to that of actors Keanu Reeves in The Matrix films, and Colin Firth in A Single Man (2009).

[29] During an interview with Rap-Up magazine in September 2011, Kevin McCall revealed that the album was being pushed back for an early 2012 release.

On October 27, 2011, Brown announced via his official Twitter account that "Strip" and "Biggest Fan" would serve as the two lead singles from Fortune.

[38] In January 2012, Brown released the first promotional photo for Fortune, which showed him posing against a white backdrop, dressed in a full-length fur coat, black hoodie and jeans.

[39] At the 54th Grammy Awards, held at the Staples Center in Los Angeles, California on February 12, 2012, Brown performed a medley of "Turn Up the Music" and "Beautiful People".

[40] On February 26, 2012, he performed a truncated version of "Turn Up the Music" during the halftime show of the 2012 NBA All-Star Game in Orlando, Florida.

[41] On March 2, 2012, Brown released the first episode of his Fortune web series, showing him backstage at the 2012 Lo Nuestro Awards where he performed "International Love" with Pitbull, playing in a celebrity basketball game during NBA All-Star Weekend in Orlando with rappers Common, 50 Cent, T.I., and singer R. Kelly, as well as partying and dancing at the club.

[48][49] His performance was met with a mixed response from celebrities, most notably Joe Jonas, Pink, and Carey Hart, who all criticized the singer for lip synching.

[49] On June 8, 2012, Brown appeared on NBC's Today show and performed "Turn Up the Music", "Don't Wake Me Up", "Yeah 3x" and "Forever", as part of the program's "Summer Concert Series".

[51] Brown performed acrobatic moves with six backup dancers "under triangle-shaped beams" as green and red flashing lights appeared throughout the stage.

[38] "Till I Die", featuring rappers Big Sean and Wiz Khalifa, was released to US rhythmic contemporary radio on May 1, 2012, as the third single from Fortune.

[20] Kyle Anderson of Entertainment Weekly found the songwriting perfunctory and commented that the album "furthers the uncomfortable and frustrating disconnect between Brown's hotheaded personal life and his oddly edgeless musical persona".

[83] Jesse Fairfax of HipHopDX found Fortune to be "a good album of grandiose self-assured posturing", but he said that it's "kind of below to what Brown could bring to the table".

[19] James Reed of The Boston Globe complimented "Don't Wake Me Up" as "a thumping club cut that's irresistible on an otherwise forgettable album".

[88] Barry Walters of Spin commented that, apart from "Don't Wake Me Up", Fortune "makes it easy for Chris Brown's haters and harder on his many fans", writing that "there's more than the usual number of midtempo ballads that once again mix sex-fantasy titillation with his defensiveness".

[86] Chicago Tribune writer Greg Kot called the album "a pure-pop candy cane, meant to be enjoyed, consumed and forgotten", commenting that "its mixture of smut, vulnerability, menace and dancefloor celebration".

[16] In a mixed review, Randall Roberts of the Los Angeles Times likened the album's trendy musical style to a product's shelf life and attributed it to "Brown's reflex of curbing his creative impulses at nearly every turn, with a few killer exceptions, and showing a conservatism unbecoming such a self-styled renegade".

[91] It earned a nomination for Best Urban Contemporary Album at the 2013 Grammy Awards, though ultimately lost to Frank Ocean's Channel Orange.

[98] In its second week on the chart, Fortune experienced a 67% sales decrease, selling 45,000 copies, and the album descended three places to number four.