[3] Launched in May 2002, the Fotolog site formerly generated over 3 billion page views, and it received over 20 million unique visitors each month.

Originally, free accounts could not upload during peak hours, and only 500 people a day per country were allowed to register.

[7] On August 17, 2007, French online advertising company HiMedia agreed to acquire Fotolog for a combination of stock and cash worth $90 million.

[8] After a few weeks of periodic downtime, on January 26, 2016, Fotolog announced (in the form of a large header message on all pages) that the site was being closed down and would become "permanently unavailable" on the February 20.

Paying members, known as "Gold Camera patrons" were allowed to upload up to 6 pictures a day and to have 200 comments per photo.

Other features included customized photo-headings and having the most recent image appear beside the member's name when commenting on other photoblogs.

However, the 2019 version was free for everyone and limited everyone to only post one photo per day in order to, according to the team letter, end the overuse of social networking today and the meaningless consumption of content.

Some site users, mainly in Chile, Argentina, Brazil and Spain, created so-called "dedicated fotologs" on their favorite actors and musicians, with images and information about them.

[2] Previous site data showed that, as of September 2, 2008, Chile claimed the most accounts (4,827,387), Argentina was second with 4,225,209, and Brazil had 1,443,474 users.