By the early 20th century Gibson's workshops produced men's clothing, shirts, ladies' underclothing, millinery, furniture, bedding and hardware, and 'Gibsonia' woollens and hosiery.

The complex and the stores became one of the largest employers in Victoria, and dominated the Wellington and Smith streets area with huge red brick multi-level buildings, all designed by architect William Pitt.

In 1964 Foy & Gibson (WA) Ltd, including ten stores in Western Australia, was sold to David Jones.

[8] However, despite some high-profile guests (the Prince of Wales in 1920, Arthur Conan Doyle in 1922), it never prospered, and around 1925 was incorporated into the emporium.

[10][11] Since demolition in 1976 and as of 2023[update] the Rundle Street site is occupied by the multi-storey car park and a Hungry Jack's fast food restaurant.