Framestore is a British visual effects and computer animation studio based on Chancery Lane in London, England.

It is the largest production house in Europe, employing roughly 3,000 staff, including 1,000 in London, and 1,500 across studios in Chicago, New York, Los Angeles, Montreal, Melbourne and Mumbai.

In 1992, Mike Milne started the CGI department, adding computer-generated imagery animation to the company's range of facilities.

[25] In November 2020, Framestore announced that they have acquired Deluxe's former creative assets including Method Studios and Company 3 to expand their VFX and post-production landscapes.

[34] Framestore won the 2020 BAFTA TV Craft Awards for Special, Visual & Graphic Effects for its extensive work on the HBO / BBC series His Dark Materials.

[36] A combination of elements including body doubles, motion-capture, FACS and the rendering software Arnold were used to mimic the appearance of the actress 20 years after her death.

The advert drew press attention both for the cutting-edge technology utilized and the ethical implications of using a person's likeness posthumously for commercial purposes.