He was "the fifth member", involved in album cover conception and graphic design, bringing in Jean-Baptiste Mondino, Lynn Goldsmith and Franky Boy.
He was one of the first to invest money in video promos (with such director as Julian Temple who made Argent trop cher and ça or Jean-Baptiste Mondino Un autre monde).
Ravard signed the band to a deal with Virgin UK and hired a British booking agent to get dates outside France.
François Ravard handled A&R for toward Anglo-Saxon producers including Mike Thorne,[2] Martin Rushent, Bob Ezrin and Glynn Johns.
François Ravard joined Artmedia from 1986 to 1987, taking care of artists Jean-Louis Aubert and Rita Mitsouko - (for The No Comprendo) and signed Laurent Boutonnat or Marie Trintignant.
For the Vagabond Ways album, Ravard suggested the Roger Waters song Flower Child and Elton John For Wanting You.
For the album Kissin Time, he brought in collaborators Blur, Billy Corgan, Beck, Dave Stewart and Jarvis Cocker.