Franco Fontana

The experience would be a turning point in his career, and Fontana went on to have his first solo exhibition in 1965 at the Società Fotografica Subalpina, Turin[1] and at the Galleria della Sala di Cultura in Modena in 1968.

[2] Fontana has photographed for advertising campaigns for brands such as Fiat, Volkswagen, Ferrovie dello Stato Italiane, Snam, Sony, Volvo, Versace, Canon, Kodak, Robe di Kappa, Swissair, and has been a magazine photographer for publications including Time, Life, Vogue (USA and France), Venerdì di Repubblica, Panorama, and with the Frankfurter Allgemeine Zeitung and The New York Times.

[citation needed] Fontana's first book, Skyline, was published in 1978 in France by Contrejour and in Italy by Punto e Virgola with a text by Helmut Gernsheim.

"[5][6] Fontana uses 35mm cameras, and as noted by Iwan Zahar, deploys distant viewpoints with telephoto lenses to flatten contours in a landscape of crops and fields into bands of intense, saturated colour.

[8]Aside from the rural landscape Fontana has applied his graphic sensibility to other subjects: city architecture, portraiture, fashion, still-life and the nude.