At Premier, Barsalona encouraged young, enthusiastic promoters around the country to present emerging artists at their local venues which created the foundation of the modern-day concert touring business.
The roster of artists at Premier Talent numbered in the hundreds and included Bruce Springsteen & the E Street Band, U2, The Who, Led Zeppelin, The Yardbirds, Jimi Hendrix, Bon Jovi, Santana, Jethro Tull, Peter Frampton, Humble Pie, Van Halen, Herman's Hermits, Tom Petty and the Heartbreakers, The J. Geils Band, Black Sabbath, Yes, Van Halen, Talking Heads, The B-52's, Eurythmics, The Pretenders, Cyndi Lauper, Keith Richards, Jeff Beck, Sex Pistols, Skid Row, Journey, Earth, Wind & Fire, Emerson, Lake & Palmer, Foghat, Traffic, Fleetwood Mac, and Grand Funk Railroad, among many others.
Billboard magazine's exclusive coverage described the event: "The room was packed with legends, among them famed E Street Band guitarist Steve Van Zandt, Team Springsteen players Barry Bell and Barbara Carr, and a wealth of promoters, signifying Barsalona's influence in bringing order and legitimacy to that sector.
His wife, June Barsalona (maiden name Harris), worked as a features and news editor within the London Daily Mirror Group and conducted the first interview in the UK with The Beatles for Disc magazine.
June acted as an American correspondent for all of the London Daily Mirror Group's music publications and conducted interviews with The Who, The Rolling Stones, Dick Clark, Nat King Cole, Roy Orbison, and many others.