Serratore played two seasons with the St. Paul Vulcans of the Midwest Junior Hockey League and later joined the Western Michigan Broncos men's ice hockey program while earning his degree in physical education and athletic administration.

Serratore began his coaching career in 1982 with the Austin Mavericks (later the Rochester Mustangs) of the United States Hockey League.

In 1990, Serratore was hired as the head coach of the University of Denver Pioneers and spent four seasons behind their bench.

Serratore remained with the Manitoba Moose as director of hockey operations for one season, but Jean Perron was brought by the new ownership group to replace him as head coach.

He is also part of USA Hockey's development program and coached the United States Under-17 team to a gold medal at the Five Nations Tournament in Sweden.