"Frankly, my dear, I don't give a damn" is a line from the 1939 film Gone with the Wind starring Clark Gable and Vivien Leigh.

The line is spoken by Rhett Butler (Gable), as his last words to Scarlett O'Hara (Leigh), in response to her tearful question: "Where shall I go?

This line is slightly different in Margaret Mitchell's 1936 novel Gone with the Wind, from which the film is derived: "My dear, I don't give a damn.

Thus, talkies that used "damn" include Glorifying the American Girl (1929), Flight (1929), Gold Diggers of Broadway (1929), Hell's Angels (1930), The Big Trail (1930), The Dawn Patrol (1930), The Green Goddess (1930) and Dracula (1931).

Although legend persists that the Hays Office fined producer David O. Selznick $5,000 (~$109,522 in 2023) for using the word "damn", in fact the MPPDA board passed an amendment to the Production Code a month and a half before the film's release, on November 1, 1939, that allowed use of the words "hell" or "damn" when their use "shall be essential and required for portrayal, in proper historical context, of any scene or dialogue based upon historical fact or folklore...or a quotation from a literary work, provided that no such use shall be permitted which is intrinsically objectionable or offends good taste".