It is sonically easygoing with a straightforward rhyming style and singsong cadence accompanied by a lyrical focal point on coming of age hedonism, which can include campus lifestyle, debaucherous parties, recreational drugs, and women.
Frat rap quickly became commercially popular among a predominately white, college-aged, suburban male audience in the northeastern United States.
Notable frat rappers such as Mac Miller and Lil Dicky later became successful in mainstream hip hop.
By 2015, frat rappers were collaborating with mainstream rap artists such as Snoop Dogg, Quan, and Fetty Wap.
[4][2] Frat rap was heavily dominated by white rappers, including Roth, Sammy Adams, Hoodie Allen, Chris Webby, OnCue, Cam Meekins,[3] Lil Dicky, Aer, Mike Stud, Mac Miller, Lil Wyte, and Huey Mack.