The song, which features Canadian rapper Kardinal Offishall, was produced by French DJ David Guetta.

[2] The song was released as her third international single, after "American Boy" and "Come Over" and received positive reaction from most music critics.

She finished the review positively, stating "the song's bridge ("I wanna hear you say," she coos) serve as the cherry atop this club-worthy treat.

"[6] Nick Levine from Digital Spy rated it 4 stars and said, positively, that: "Fortunately, the track itself is almost as ear-snagging as the lyrics.

On 2 March 2010 it was reported on British entertainment website Digital Spy that Estelle's latest video had been criticised online for apparently 'blacking up'.