From the late 1950s to the mid 1990s, Holliday also made guest appearances on more than one hundred and fifty television shows, including Gunsmoke, Ben Casey, Gomer Pyle: USMC, Dragnet, That Girl, The Mod Squad, Nanny and the Professor, Dan August, Ironside, Lassie, Mission:Impossible, Adam-12, The F.B.I., McCloud, Columbo, Eight is Enough, Lou Grant, The Love Boat, Galactica 1980, The Facts of Life, Falcon Crest, Dynasty, Gimme a Break!, Riptide, Matlock, Knots Landing, Jake and the Fatman and Empty Nest.

[2] He was one of the Mighty Carson Art Players on NBC's The Tonight Show Starring Johnny Carson for twelve years,[3] performed in the daytime dramas as Ron Wyche in Days of Our Lives,[4] as the manager at the Capwell Hotel in Santa Barbara,[5] in nighttime dramas such as John Atherton in Dallas[6] and was host of a short-lived daytime show, The Girl in My Life, on ABC between 1973 and 1974.

[7] His movie credits include A Patch of Blue (1965), Airport (1970), Colossus: The Forbin Project (1970), First Family (1980), Edge of the Axe (1988), and Lobster Man from Mars (1989).

[4] Holliday appeared in more than fifty Broadway and regional theater productions.

He had one daughter, Debra Jeanne (Grossinger) Rouse, from his first marriage to Nancy King.