The Fred Meyer Challenge was a charity golf tournament played in the Portland metropolitan area in the U.S. state of Oregon.
Held from 1986 to 2002, it was organized by Portland native and PGA Tour golfer Peter Jacobsen and sponsored by the then-locally owned hypermarket chain Fred Meyer.
[3][5] After the end of the Challenge, Jacobsen brought The Tradition, a PGA Tour Champions event, to Oregon starting in 2003.
[6] In 2011, Jacobsen's company Peter Jacobsen Sports revived the challenge-style exhibition tournament with the Umpqua Bank Challenge, which drew 15,000 to the Portland Golf Club for the 2011 tournament and 10,000 spectators to the 2012 edition at The Reserve.
[5][6] In October 2012, Jacobsen announced that the 2012 edition of the tournament may have been the last one, as both attendance and sponsorship had fallen short of expectations.