Frederick Etchells

His early education was at the London School of Kensington, now known as The Royal College of Art where he studied on the Architectural course under Arthur Beresford Pite (1861–1934) and two years under William Lethaby,[1] which brought him into contact with the Bloomsbury Group.

However William Roberts later painted Etchells holding the copy of BLAST in his work "The Vorticists at the Restaurant de la Tour Eiffel, Spring 1915".

[5] In his architectural practice, Etchells produced some modernist buildings, the most well known of which are his designs for 232–4 High Holborn, London (1929–30) for the advertising firm WS Crawford Ltd., a commission he had obtained through his friend Ashley Havinden (1903–73) who was the company’s art director from 1929.

Its clean façade was matched by a modern interior, complete with built-in furniture and stainless steel.

In the 1930s Etchells purchased a weekend cottage in West Challow then called Holme Lea, a Queen Anne property.