Fredflare.com was an online store named after Fred Astaire located in Brooklyn, New York started in 1998 by owners Chris Bick & Keith Carollo.
Originally selling beverage coasters off the back of a bicycle in SoHo, New York,[1] Fred Flare sold a variety of items including accessories, men's and women's clothing, stationery and home decor.
The company sold many different brand names, such as products from Deborah Lippmann, Volcom, Kid Robot, Lomography & Chronicle Books.
[2] Notable people such as Amy Sedaris have also done guest product lines for the company.
[3] In 2008, a Fred Flare store opened in Greenpoint, Brooklyn[4] but closed in 2011.