It spent over 12 weeks inside the UK Albums Chart, peaking at number four and earning a gold certification by the British Phonographic Industry (BPI).

Other contributions on the album are courtesy of Cathy Dennis, Henry Binns, and Puerto Rican singer Luis Fonsi.

[7] Free Me received generally positive reviews from music critics, many of whom approved of the use of sounds from the Motown and 1960s era.

He noted: "This music is stylish without being flashy, thanks in large part to the charmingly tuneful, sturdy songs (all but one bearing a writing credit from Emma).

While Bunton may still have a small, sweet voice, she's developed a stronger presence on record, giving this album not just a face, but a fetching persona that's hard to resist".

[1] According to Lynsey Hanley from newspaper The Daily Telegraph, Bunton's new musical direction was "a brave move, given that high-sheen, saucy R&B is currently the main mode of expression for female pop performers, but Emma's lilting vocals and only faintly suggestive image suit this album's less aggressive style".

Marie Claire magazine said it "mixes up bossa nova with James Bond soundtrack" and that "Emma resembles a seductive Brigitte Bardot".