Held on the third Saturday in September, it is traditionally the second largest annual gathering demanding marijuana law reform in the United States, after the Seattle Hempfest.
[2] After achieving the original goal of legalising marijuana recreational ("adult-use" pursuant to the Massachusetts regulatory scheme) use in the state of Massachusetts in 2016, the rally is seen as a celebration of the change to the state's legal policy toward cannabis, a chance to educate the community, and an opportunity to keep marijuana-related issues in the public forum as the state continues to mold its marijuana regulatory and legislative framework.
Some attendees also view it as a rally to lessen the restriction on public consumption of marijuana, with public consumption still banned, and violations leading to a US$100 civil fine.
[1][3] It is organized by the Massachusetts Cannabis Reform Coalition, Inc. (MassCann / www.masscann.org), the state's longest-standing marijuana advocacy group.
[4] In 1995, the Freedom Rally moved to its current location across the Common on the Carty Parade Field.