It is proprietary software that can download online video and audio.
Users must purchase a premium upgrade to remove Freemake branding on videos and unlock the ability to download media longer than 3 minutes in length.
[4] Users may purchase (communicated as a "donation" in the software's dialog) a Premium Pack to unlock features such as full-speed downloading and disabling of the added Freemake branding in all downloaded media.
Freemake Video Downloader is criticized for toolbar and web search engine installation.
[7][8] Users may opt-out of sponsored software, but it has been criticized on several pages.